What inspired you to launch Max Love?

— Max and the thousands of kids daily who fight for their lives. Cancer is the #1 disease killer of our nation’s children. 

What has been your biggest challenge thus far?

— Working full time, caring for Max and his sister, getting the nonprofit going while we get the Brand off the ground. It’s been beautifully challenging all the way around.

What keeps you moving forward?

–Commitment, belief, passion, creativity and persistence.

Where did the inspiration for the Loom-a-thon come from?

— My son, Max, and his passion for the Rainbow Loom.

What does the future hold for Max Love?

— Continued success as we work hard to change outcomes for kids fighting cancer and life-threatening illnesses.